Writing content is hands down one of the most difficult things to do.

You sit down with the intent of writing, but then nothing comes up.

You scratch your head and stare at the wall trying to come up with even the first word you’re gonna write about.

All of this while thinking to yourself how useless or dumb you are.

It has happened to anyone who has tried to write content from scratch.

Good ideas are hard to come by.

Not only that, but getting the format right, is also super difficult.

You don’t know if you should be making short or long-form content.

If to do it with flashy and clickbaity information, or if to do it in a simple way.

Getting content ideas and finding the correct way to publish them is a difficult task.

But today I’m going to teach you one mindset reframe to never run out of content ideas.

Consumption → Creation

Getting ideas is a hard task.

Not only that but making sure they are validated ideas is 10x harder.

That’s why so many people quit so quickly.

They find themselves struggling to see what to write about.

But when they do get something, it underperforms.

That’s when consumption comes into play (not talking about drugs lol.)

If you’re trying to write content without consuming any kind of content, whether that is podcasts, books, videos, or even tweets, you’ll probably fail.

You see, most of the famous guys you follow, they haven’t invented any ideas, they just added their perspective to those ideas they learned about, making them unique.

Suppose you were to ask two different people with completely different life experiences about a particular topic, for example, me and Alex Hormozi, you’d find that we would say completely different things for the same idea.

That right there is the power of perspective.

People normally are not looking for new ideas, they are looking for the same repeated ideas just said by another human being, especially by one they like.

For example, people have been reading about marketing and business for years, but why do they like Hormozi so much?

Not only does he know what he’s talking about and has a lot of experience backing up his words, but he’s also a simple genuine dude and he’s jacked AF.

People don’t like to listen to his ideas because they’re new, they listen to his ideas because he’s a cool dude and people like to listen to people they like.

The same goes for Dan Koe for example.

His ideas are not new.

People have been reading about self-improvement for decades now.

He just gives a very unique perspective to self-improvement relating everything to philosophy and lifestyle design (and he’s jacked AF too, just not as much as Hormozi.)

Ideas are just distilled down and transformed, just like energy.

I might read something Dan Koe wrote and say: “This is dope asf, Imma write about this too.”

Then I make a newsletter and somebody says the same about my perspective.

Now they write and the idea gets passed down even more.

That’s how ideas are “created” and passed down.

Because just like animals and humans, ideas go through evolution and natural selection.

Those that are good enough to survive, survive and evolve.

Those that are not good, are left behind and forgotten.

It has been like that for all of human history.

Stories and ideas get passed down from generation to generation.

That’s why consuming content is necessary if you want to be a creator.

We all need inspiration from others.

Even a genius like Albert Einstein was influenced by other people’s ideas.

Before making the theory of relativity, he had to read Maxwell and Newton.

In the same way, if you want to make better content, you have to read and consume from those that already achieved what you want and have consumed what you want to write about.

Find the Golden Opportunities In Other People’s Content

If you consume a lot of content (valuable one) like the dudes you follow do, sometimes you’ll encounter a curious situation.

Have you ever been to a business or a restaurant or whatever and thought: “Damn, if I was the owner I’d definitely change X or Y.”

You’re brainstorming stuff for a business that is not even yours.

Most of us have been in that situation.

Where you think X thing could be improved by doing Y and Z thing.

When you read someone’s content and say:

• ”Meh, this tweet is not that catchy”

• “I would like him to talk more about X topic”

• “This guy’s content format now sucks.”

You’re finding problems that can be turned into solutions.

That’s not bad though.

It is a key skill to have.

That’s how most of the big ideas on this planet were “created.”

Some guy was mad at something or at the way something was done, and he took matters into his own hands.

You can train yourself to do this.

How?

You need to consciously analyze other people’s content and see what can be improved.

This little paradigm switch will change how you consume content.

Because now you’ll see other people's content as an opportunity to make it better.

You’ll see a tweet and think:

• ”This idea is good, the hook is just not there. Let me improve it.”

• “Why doesn’t he talk more about X topic? I’m pretty sure his fanbase would love it.”

• “This guy used to make some good long-form content, but now it’s all flashy and clickbaity. Let me try that format.”

You’re improving your consumption and creation process by looking at other people’s mistakes.

Sometimes we just don’t like how stuff is done.

The fix?

Do it yourself.

Don’t see creators talking about topics you would like to hear? Make videos on that topic.

Don’t see videos in the format that you like? Take those ideas and make the video different.

Don’t like the tone or delivery of certain videos? Make the videos in that tone.

Make content the way you would like to consume it.

This will not only make your content better but will also change the way you consume content as well.

You’ll be more deliberate in what you watch and in what you produce.

So from now on make sure you analyze people’s content and see what you can improve.

You never know, maybe you could find a million-dollar idea in somebody else’s content.

If you liked this letter, please let me know so I can keep making content like this.

If you didn’t, also let me know what you didn’t like so I can improve my content for you.

In both cases, thank you for reading this letter. You’re a G.

PS - If you liked this, you’ll probably like the rest of my stuff, go check it out here.

That is all from me.

Tu amigo,
- Manuel

This Simple Paradigm Switch Improved My Content By 56%